Tuesday, November 23, 2010
Milk Matters, a breastfeeding support and education collaborative based in Britain, recently posted this faux ad for a product called "TruBreast," touting convenient and eco-friendly built-in features such as the Auto-Nutrient Calculator ("no more scooping or measuring!") and the Kwik-Fill Temperature Regulating Tank, as well as the fact that you'll never, ever need to sterilize the product before use. In comparing breastfeeding to commercial products using the same sort of language (plus a sense of humor), they do a startlingly good job of making the competition look pretty lame in comparison.
Australian artist Justine Cooper took this approach further when she launched website, interactive self-test, tv-ads, billboards and magazine print ad campaign for a fictional psychiatric drug called "Havidol," which was created as a satire of the U.S. pharmaceutical industry and its Direct-to-Consumer marketing. She did a pretty convincing and subtle job of it, and supposedly fooled both consumers and at least one medical site into believing that the invented condition it purported to treat was real (though I have yet to find actual evidence of this online). Take the quiz to see if YOU might have Dysphoric Social Attention Consumption Deficit Anxiety Disorder (DSACDAD).
Friday, November 12, 2010
Some Thoughts on Fundraising is a great article on using Kickstarter and similar services to market your project and raise funds ahead of time.
Dan Poynter's Self-Publishing Manual: How to Write, Print, and Sell Your Own Book
For those of you who want to take the self-publishing into the realm of books, this is the guide Laura mentioned in class. She also points out that there's also a second volume that includes on publishing digital books (for e-readers like the Kindle, etc) for those of you who are interested.
Your Handwriting > Editable DIY Fonts
http://www.yourfonts.com/ ($9.95) (this is the one Laura used.)
http://www.vletter.com/index.htm ($150) - vLetter Pro has 4 variations for lowercase, and 2 variations for uppercase. Not sure if it's compatible with InDesign and Photoshop. (If files are converted to PDF before going to the printer, it should be fine.)
http://www.fontgod.com/ ($80) - converts handwriting to a TrueType font.
Printers for Books/Publishing:
Grace Printing (where Tip of the Iceberg was printed)
Cushing-Malloy in Ann-Arbor, MI (where Cycling is being published)
Printers and Templates for Postcards, Business Cards and Mailers:
Sharp Dots - full-color, good deals
Overnight Prints - glossy, cheap, full-color, and fast
and last but not least,
Laura's Distribution Bookeeping Form
Call for Entries: Postcards from the Edge benefit for Visual AIDS
Hosted by CRG Gallery, New York
DEADLINE: Friday, December 10, 2010
Visual AIDS invite artists to donate a 4"x6" original artwork for our Postcards From the Edge exhibition and benefit sale. Painting, drawing, photography, printmaking and mixed media are all welcome.
For Submission Forms and details, visit:
From their site: Postcards from the Edge is an exhibit and benefit sale of over 1500 one-of-a-kind postcard-size works of art by established and emerging artists. The fun twist about the Postcards from the Edge benefit is that all artwork is exhibited anonymously. The works are signed on the back only and though viewers receive a list of all participating artists, they don't know who created which piece until after purchased! It makes for a fun guessing game, but also puts all the artwork on an even playing field, whether you show at a blue chip gallery or just graduated from art school...you don't know who you might be showing next to or who’s art collection you might end up in!
Postcards from the Edge will be hosted at CRG Gallery from January 7-9, 2011.
Visual AIDS utilizes art to fight AIDS by provoking dialogue, supporting HIV+ artists, and preserving the legacy -- because AIDS IS NOT OVER! visualAIDS.org
Monday, November 8, 2010
Here's the Article: While Warning About Fat, US Pushes Cheese Sales
Wednesday, November 3, 2010
Hello Everyone. I am presenting at a conference this Saturday, 8:30am-4:30pm, we will be talking about the importance of media and how media can be used to effectively combat social justice issues. There will be two panel discussions in the morning + LUNCH and then I am presenting Beyondmedia Education's Anti-Violence Project, Chain of Change, and facilitating two break out discussions after our presentation.
It's $5 for students and you don't have to come for the entire day to participate!
300 S Ashland Ave, Chicago, IL 60607
This project is sponsored by Community Media Workshop: Bringing the community and media together to combat violence in our neighborhoods through the creation and distribution of local and progressive media.